Matt Wilson serves as the Digital Operations Manager at SilverBack Advertising, a forward-thinking digital marketing agency specializing in programmatic advertising, search engine marketing, social media, OTT platforms, and more. In this role, Matthew oversees campaign execution and optimization across channels.
With over 15 years of experience in the radio industry as a promotions director, program director, and on-air talent, Matt offers a unique perspective on integrating traditional and digital marketing efforts. He leverages his deep
knowledge of the radio business to develop customized strategies that drive results for SilverBack's clients.
Prior to joining SilverBack Advertising, Matt was the Marketing Director for a leading automotive group for 7 years. There, he spearheaded digital and traditional marketing initiatives across 9 dealership locations.
Matthew is excited to lend his expertise in radio and digital marketing as part of the radio vendor alliance. He looks forward to collaborating with other respected industry leaders to advance innovative marketing solutions for the