I’ve heard this objection in 3 different one-on-ones this week. Meanwhile… The Government of Canada is running thousands of radio spots a week.FanDuel is embedded in drive-time ...
RVA Master Feed
How AI Can Help Your Radio Station Website Look Better, Work Smarter, and Drive More Revenue
Artificial intelligence is no longer something radio stations can ignore. It’s already reshaping how stations create content, market advertisers, and engage listeners online.The good news? You d...
5 Surprising Truths About the Modern Country Music Fan
Parts of this blog were taken from notes from the 2026 Country Music Seminar presented by Kevin Cassidy and Hal Rood and based on one on one conversations and 1000 surveys. 1. The Quiet Resonance of ...
The Inverted Funnel: Why Your "Interesting" Story Isn't Entertaining (Yet)
Most personalities are terrible at telling stories. They have good stories. They have plenty. But they tell them like a police report. Chronological. Detailed. Accurate. And completely forgettable.&nb...
MYTH: Radio Has an Attention Problem.
TRUTH: Radio Has a Courage Problem There’s a quiet contradiction in our industry. We say we want relevance. We say we want buzz. We say we want to matter again in our communities. ...
You Don't Need to be Seen. You Need to be Remembered.
Today’s advertiser says they want “targeting.” Right after boosting a post to “people within 10 km who like coffee and own a dog.” But the biggest brands ...